They want the projector gone, or the atrium to stop washing out, or a set they can shoot against. Organised by outcome — each one with the constraint that comes attached, including the cases where our answer is that you do not need us.
Projection dies in ambient light: you either dim the room or accept a grey image. An emissive wall does not care what the lights are doing, has no lamp to replace and no throw distance to protect. The trade is capital cost — roughly three to five times a comparable projector and screen.
The honest caveatIf the room is genuinely dark and stays dark, projection is still the cheaper correct answer. We will tell you so.
Core series →A daylight-facing space needs service brightness, not peak brightness. The specification that matters is what the wall delivers at 40% drive with an ambient sensor tracking the sun, because that is where it will spend its life.
The honest caveatAbove about 1,500 nits sustained indoors, you are heating the space and shortening LED life. Sometimes the right answer is to fix the glazing.
Core series →Anything a camera sees needs visual refresh well above the 3,840 Hz industry floor, and colour calibrated to the studio target rather than a factory white point. At 7,680 Hz the wall is clean to 1/8000 s.
The honest caveatVirtual production has additional demands — genlock, frame remapping, camera tracking — that are a systems-integration problem, not a cabinet problem.
Nano series →Touring is a mechanical problem wearing a display costume. Quarter-turn latches, no loose hardware, cabinet mass low enough to seat one-handed, and curve locking that repeats without shims when a cabinet is swapped mid-run.
The honest caveatRental cabinets carry a road-case tax in cost and mass. A permanent installation should not buy one.
Stage series →IP66 on both faces, wind-load certification with the actual mounting frame, and an ambient sensor that takes the wall down to 8% at night so it does not light up the neighbourhood.
The honest caveatMost "IP65" outdoor cabinets are IP65 front and IP54 rear. Ask for the rating on both faces, in writing, from anyone you are considering.
Beacon series →The most effective installations we have built are not the loudest. A quiet, slow, high-contrast surface at the end of a space reads as depth rather than as signage — and nobody in the building can quite explain why the room feels bigger.
The honest caveatThis only works with content discipline. A wall running a corporate showreel on loop achieves the opposite.
Nano series →